Alliance Healthcare UK (AHUK, We) is made up of many different commercial entities (including Alliance Healthcare, Forte Pharma, Alloga UK, Alphega, Skills in Healthcare, OTC Direct, North West Ostomy Supplies and Alcura UK). We'll let you know which you have a relationship with, when you take out a product or service with us.This policy covers all of these different entities.

You can find out more about us www.alliance-healthcare.co.uk.

Your privacy is protected by law. This section explains how that works.

Data Protection Law states that we are allowed to use personal information if we have a legitimate reason to do so. This includes sharing it outside AHUK. The law states we must have one or more of these reasons:

Processing is necessary for the performance of a contract that we have with you, or

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is.

Here is a list of the ways that we may use your personal information and the reasons for doing so..

We use many different kinds of personal information, and group them together like this.

We may collect personal information about you (or your business) from other companies within the Alliance Healthcare UK from you, or from third parties who we use to help us provide our products and services.

Data we collect from you comes from a variety of sources:

We may share your personal information with companies within AHUK and certain trusted organisations in accordance with contractual obligations in place with them, including:

We may also share your information with Regulators and other government authorities if required to do so by legal or statutory requirement.

In some situations, we may need to share your personal information with other organisations to provide you with the products or services you have chosen.

In some circumstances, it may be required by law, or our terms of contract we have with you, that we collect and process personal information. If you don’t wish to share this information with us, we may not be able to provide you our products or services.

Any data collection that is required will be made clear at the point of collection.

If you consent we may use your personal information to provide you information that we think will be useful to you, or to your business.

The personal information we have for you is made up of what you tell us and data we collect when you use our services, or from third parties we work with.

We analyse this information in order to determine what you may want, need, or what may be of interest to you. This way we are able to work out which products, services and offers may be relevant for you or your business.

You can ask us to stop sending you marketing messages at any time, but we will continue sending you statements, and other important information such as changes to services that you currently use.

We may ask you to confirm your choices and accuracy of our records, if you purchase different products or new services with us in future. We will also ask you to do this if there are changes in the law, regulation, or the structure of our business.

If you change your mind you can update your choices at any time by contacting us using details provided further in this document.

We use a variety of technical and organisational measures to help protect your personal information from unauthorised access, use, disclosure, alteration or destruction consistent with applicable data protection laws.

We will keep your personal information in accordance with our data retention policy for as long as your relationship with Alliance Healthcare UK continues, or we need to keep your details to manage our relationship with you.

After you stop being a customer or having a commercial relationship with Alliance Healthcare UK, we may keep your data for one of these reasons:

We may keep your data for 10 years or longer for legal, regulatory or technical reasons.

You can access your personal information we hold by writing to us at: privacy@alliance-healthcare.co.uk , or at:

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this. If you do, we will take reasonable steps to check its accuracy and correct it.

If you disagree with our use of your personal information, you have the right to object to it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’.

Those rights are not absolute and there may be legal or other reasons why we need to keep or process your data. Nevertheless, please tell us if you think that we should not be using it.

We may sometimes be able to restrict the use of your data. This means that it can only be used for certain things, such as legal claims or to exercise legal rights. In this situation, we would not use or share your information in other ways while it is restricted.

You can ask us to restrict the use of your personal information if:

You can withdraw your consent for us to hold your personal data at any time. Please contact us if you want to do so. We will respect that choice in accordance with our legal obligations.

We will update this notice in order to reflect any changes in law. In some cases, we may contact you to inform you of this fact.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to:

Last review date: 26 April 2023

Healthera (Healthera) Limited (‘we’ or ‘us’) takes your privacy seriously. Please read this Privacy policy, our Privacy Information notices below, help areas (when interacting with our website) and our Cookies Policy. Together they explain our data protection policy and describe how we’ll use any personal data we collect from you or that is provided to us.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

For the purposes of the EU General Data Protection Regulation 2016/679 and the Data Protection Act 2018, in most instances, Healthera is the data controller for the processing of personal information we hold about you. More information on this can be found in the relevant individual privacy information notice below.

Under the Data Protection Act 2018, Healthera is registered with the Information Commissioner’s Office (Registration number: ZA458369).

Our Data Protection Officer can be contacted at dpo@healthera.co.uk

Legislation governing the use of your personal information has changed. In May 2018, the EU General Data Protection Regulation came into force and the UK Data Protection Act 2018 was passed. You can read about the changes on the ICO’s website.

In line with the above changes, Healthera is updating this policy and has prepared privacy information notices so that you can find out how we use your personal information.

Our privacy information notices are listed below under titles which relate specifically to who the information applies to.

We may change our Privacy policy from time to time. If or when changes are made we’ll include them here, so be sure to check back occasionally.

Our website may, from time to time, contain links to and from third-party websites, including those of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites may have their own privacy policies. We don’t accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

The security of your personal information is very important to us and we take this matter very seriously. We’ll use appropriate procedures and security features to process and protect your information. We have in place a robust framework to ensure the security of your information.

We may monitor the use and content of emails, calls and secure messages sent from and received by us so that we can, for instance, identify and take legal action against unlawful or improper use of our systems. The main examples of unlawful or improper use are attempting to impersonate Healthera, the transmission of computer viruses and attempts to prevent this website or its services from working.

You’re able to find out how to correct the information we hold about you, or change your preferences relating to marketing communications from Healthera and withdraw your consent at any time by clicking on the appropriate section below:

Depending on the circumstances, you may also have the right to:

If you have concerns about the way we handle your personal data, you can contact the ICO or raise a complaint. We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office so please contact us in the first instance.

Please note that if you access our service using your NHS login details, the identity verification services are managed by NHS Digital. NHS Digital is the controller for any personal information you provided to NHS Digital to get an NHS login account and verify your identity, and uses that personal information solely for that single purpose. For this personal information, our role is a “processor” only and we must act under the instructions provided by NHS Digital (as the “controller”) when verifying your identity. To see NHS Digital’s Privacy Notice and Terms and Conditions, please click here. This restriction does not apply to the personal information you provide to us separately.

Whenever you use a health or care service, such as attending Accident & Emergency or using Community Care services, important information about you is collected in a patient record for that service. Collecting this information helps to ensure you get the best possible care and treatment.

The information collected about you when you use these services can also be used and provided to other organisations for purposes beyond your individual care, for instance to help with:

This may only take place when there is a clear legal basis to use this information. All these uses help to provide better health and care for you, your family and future generations. Confidential patient information about your health and care is only used like this where allowed by law.

Most of the time, anonymised data is used for research and planning so that you cannot be identified in which case your confidential patient information isn’t needed.

You have a choice about whether you want your confidential patient information to be used in this way. If you are happy with this use of information you do not need to do anything. If you do choose to opt out your confidential patient information will still be used to support your individual care.

To find out more or to register your choice to opt out, please visit www.nhs.uk/your-nhs-data-matters. On this web page you will:

You can also find out more about how patient information is used at: https://www.hra.nhs.uk/information-about-patients/ (which covers health and care research); and https://understandingpatientdata.org.uk/what-you-need-know (which covers how and why patient information is used, the safeguards and how decisions are made)

You can change your mind about your choice at any time.

Data being used or shared for purposes beyond individual care does not include your data being shared with insurance companies or used for marketing purposes and data would only be used in this way with your specific agreement.

Health and care organisations have until 2020 to put systems and processes in place so they can be compliant with the national data opt-out and apply your choice to any confidential patient information they use or share for purposes beyond your individual care. Healthera Ltd is currently compliant with the national data opt-out policy.

You can send any queries and comments about this Privacy policy by email to support@healthera.co.uk or by mail to DPO, Healthera Limited, St John’s Innovation Centre, Cowley Road Cambridge, CB4 0WS United Kingdom Phone +44 (0) 1223 755288

Last updated: 10 August 2021