Private Medicine

Private Medicines Power New Growth at Heath Pharmacy

See how a village pharmacy tapped into private prescriptions with no prescriber or PGDs

Background

Based in the rural village of Horsmonden, Heath pharmacy had built a strong reputation locally. With steady prescription volume and a dedicated team, it had a solid foundation but faced a clear ceiling when it came to expanding beyond its immediate community.

Owner Oladunni Sanni recognised the need to diversify and create a more resilient income stream, without adding clinical burden or increasing staff workload.

The Challenge

Like many community pharmacies, Heath Pharmacy didn’t have an independent prescriber or access to PGDs. This meant they couldn’t offer private medicines on their own and were missing out on a valuable new service gaining momentum within the industry.

The team had the capacity and capability to fulfil more prescriptions, but no route into private healthcare that didn’t require investment in infrastructure, systems, or patient marketing.

Our Approach

Healthera partnered with the pharmacy through Healthera Clinic, allowing them to start fulfilling private treatment prescriptions without a heavy upfront investment.

All orders were reviewed and prescribed by Healthera’s in-house clinical team, then automatically routed to the pharmacy for fulfilment. The process required no marketing or outreach from the pharmacy team and each order included a fulfilment fee for dispensing and delivery.

This model enabled the pharmacy to serve patients across the UK without changing their operations or adding new services in-house.

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Tools Used

Healthera Clinic

Delivered a direct stream of private prescriptions with no clinical investment.

Patient Network

Gave access to patients nationwide, beyond the pharmacy’s local reach.

2,950+

Est extra Rx orders

300+

Private medicine orders

£45,000+

Est extra annual revenue

The Results

In just four months, the pharmacy received over 100 private treatment orders, each prescribed and approved by Healthera’s in-house clinical team. With an average revenue of £135 per order, the pharmacy earned more than £14,000 – all without any added workload.

This case demonstrates how even small, rural pharmacies can tap into high-value revenue streams using their existing infrastructure when supported by the right digital partner. As Oladunni puts it, “Partnering with Healthera has enabled us to expand our services and engage more patients nationwide, offering greater accessibility and convenience to those we care for.”

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Join 1,700+ UK pharmacies using Healthera to attract more patients, boost revenue and deliver a smarter digital experience.

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