Background
Newport Pharmacy, an independently owned local community pharmacy led by pharmacist Navid Ghasemi, has built a strong reputation within its tight-knit village community through personalised service and longstanding patient relationships.
The pharmacy offers a range of convenient services including local delivery, nationwide postal services, and walk-in clinical services such as weight loss clinics, vaccinations, and ear-wax removal. Over the years, this has consistently reinforced its commitment to patient care and convenience.
However, despite its strong community ties, the pharmacy faced challenges due to its location. Being situated in a lower footfall area with minimal passing trade meant limited opportunities for growth beyond the existing patient base.
To future-proof the business, Navid recognised the necessity of embracing digital solutions to meet changing patient expectations.
The Challenge
With limited digital presence and marketing resources, the pharmacy struggled to connect effectively with new patients.
Nearby GP surgeries and competitors increasingly offered digital-first healthcare options, further impacting the pharmacy’s visibility. This reduced visibility affected key revenue streams, including NHS repeat prescriptions, private services, and over-the-counter (OTC) sales.
This prompted the pharmacy to consider how best to stay ahead in an evolving digital healthcare environment, ensuring they could continue to meet the expectations of their patients and community.
“What sets Healthera apart is not just their exceptional technology but also the personal touch they bring to their service. They are always attentive, approachable, and go above and beyond to ensure our needs are met. We are incredibly grateful for their support and highly recommend Healthera to anyone seeking a reliable and innovative solution.”
Navid Ghasemi
Owner of Newport Pharmacy
