Background
This independent community pharmacy was experiencing steady NHS prescription volume but limited overall growth. Like many others, they were looking for a low-cost, low-risk way to diversify income, without relying on expensive marketing, extra staffing, or complex technology.
Situated in a suburban area with a loyal but ageing patient base, the pharmacy wanted to grow beyond NHS reliance and reach new patients through their range of health services.
The Challenge
Although the pharmacy offered services like flu vaccinations, travel health advice, and blood pressure checks, appointment uptake remained low. Most bookings came through walk-ins or phone calls, limiting accessibility for patients searching online.
With minimal digital presence and no system to promote or manage bookings, the pharmacy risked being left behind as demand grew for more accessible, tech-enabled healthcare.
Our Approach
Healthera provided the pharmacy with a full-service digital booking solution via Healthera Connect, enabling them to:
- List and promote services online
- Accept bookings 24/7 through their smart website, the Healthera app, and referrals via our myGP partnership
- Manage appointments in one place, reducing manual admin and improving workflow
The pharmacy team could update service details, pricing, and availability in real time, giving them full control over how services were delivered.
Referrals from Healthera’s partnership with myGP helped attract new patients, while the ease of online booking encouraged returning patients to rebook or try additional services.
This setup eliminated access barriers and created a more scalable, efficient system for delivering private healthcare services in a community setting.
